The absolute and relative advantages of the Israeli know-how with regard to pomegranate are based on its openness to the world of business people. 'POMEG-TECH' – as a group of experts – consists of professionals each one specializing in, at least, one of the relevant techniques mostly those which have been developed in Israel:
- (a) growing pomegranates,
- (b) plant protection and environmental considerations,
- (c) packing and cold storage,
- (d) agricultural engineering, especially releasing the arils from the fruit,
- (e) food technology (processing of agricultural products and food safety),
- (f) extension and organization of agricultural systems and,
- (g) global marketing, economics and management of business systems.
'POMEG-TECH' experts combined know-how is at the customer’s service in forming the appropriate and mature technology to be implemented in his specific economic environment.
Since the success depends primarily on the implemented technology 'POMEG-TECH' supports the decision maker in selecting and adoption of the appropriate one, and in its efficient management. This service is provided until the entrepreneur (grower, industrialist, etc.) becomes independent.
In the pomegranate business an optimal technology depends on: 1) the selection of the varieties and the agro-technology adapted to each one of them; 2) the workforce selection and training, and choosing the managerial stuff; 3) the regional topographical, climatic and environmental conditions; 4) the marketing developments (including competition), and the local and global economic environment; 5) the specific public (governmental) policy in the region.
The interdisciplinary composition of 'POMEG-TECH' team enables us to provide the entire service in all its facets, both the technical topics and those required by the public sector. The last includes the demand for surveys and studies, extension and training systems in the orchard, laboratories’ stuff training, etc.
‘POMEG-TECH’ capabilities in technology transfer in the pomegranates business open a world wide window of opportunity for its implementation. 'POMEG-TECH' experts have a well documented record, both local and international, in R&D, extension and projects planning and management.
