Marketing is the engine of the entire business activity, both with regard to its technical-professional and its economical-business facets. POMEG-TECH believes that marketing analysis and evaluation should define and lead the decision making process in each phase.

Initailly, the marketing input provided by POMEG-TECH is general and rudimentary. It may back decision makers in deciding to plant, in their varietals selection, and in supporting the preliminary economic analysis. Later, additional marketing information may be provided for tasks such as determining the fruit size, establishing contact with marketing channels or in initiating a sales promotion effort in a target market.

The services POMEG-TECH provides are mutually defined with the customer, thus employing appropriate research methods, some of which are simple, the others – sophisticated. At last, the customer is equipped with a ‘tailor made’ marketing program which includes all the necessary components to market pomegranates and derived products:

• In the first phase the data POMEG-TECH collects relate to the market demand for the fruit (and other fruits) in the local and in other close markets: monthly supply and prices, market segmentation, competition, etc.
• At the next phase POMEG-TECH provides marketing support as marketing studies (both intelligence and research), e.g., identifying consumer preferences with regard to both pomegranates and its derivatives (arils, juice, etc.). These are aimed finally at formulating a marketing strategy, design and position the products etc., which is detailing the cost incurred by carrying them out (to be incorporated in the economic analysis).
• After establishing the orchard the estimation and recording of the marketing expenses is a service provided by POMEG-TECH , to support the forming of the marketing network, its internal relations and the contractual arrangements.
• The design of the marketing policy of the enterprise (price policy, product-lines, etc.) is built in close collaboration of the customer and POMEG-TECH ; this relates both to the agricultural part of the pomegranate business as well as to its industrial areas.
• POMEG-TECH participates in the formulation and management of the business promotion to all the various product-lines and markets.
• Last, but not least POMEG-TECH is providing the required support in creating and running the marketing control system, an essential part of the marketing management to secure its long lasting.

In summary, POMEG-TECH accompanies all the customer marketing activities, from the initiative to the prosperous achievements.